Publications – Digicreation https://digi.chumbo.pt Studying the impact of digitisation in creative industries Fri, 07 Oct 2022 12:39:04 +0000 en-US hourly 1 Analysis of sequential distribution on Video-on-Demand platforms https://digi.chumbo.pt/analysis-of-sequential-distribution-on-video-on-demand-platforms/ Fri, 07 Oct 2022 12:39:04 +0000 https://digi.chumbo.pt/?p=2204 The effect of Netflix on Movie Piracy and its impact on the movie industry https://digi.chumbo.pt/the-effect-of-netflix-on-movie-piracy-and-its-impact-on-the-movie-industry/ https://digi.chumbo.pt/the-effect-of-netflix-on-movie-piracy-and-its-impact-on-the-movie-industry/#respond Fri, 07 Oct 2022 12:37:24 +0000 https://digi.chumbo.pt/?p=2201 https://digi.chumbo.pt/the-effect-of-netflix-on-movie-piracy-and-its-impact-on-the-movie-industry/feed/ 0 Releases as Adverts: Product Discovery in Video-games https://digi.chumbo.pt/releases-as-adverts-product-discovery-in-video-games/ Fri, 07 Oct 2022 12:35:25 +0000 https://digi.chumbo.pt/?p=2197 How Limited Mobile Data Affect People’s Behavior on Mobile Data Usage and Megabyte Allocation in Different Locations. https://digi.chumbo.pt/how-limited-mobile-data-affect-peoples-behavior-on-mobile-data-usage-and-megabyte-allocation-in-different-locations/ Fri, 07 Oct 2022 12:33:29 +0000 https://digi.chumbo.pt/?p=2193 The impact of Cookie Consent Notices on user’s privacy concerns: an empirical analysis https://digi.chumbo.pt/the-impact-of-cookie-consent-notices-on-users-privacy-concerns-an-empirical-analysis/ Fri, 07 Oct 2022 12:31:30 +0000 https://digi.chumbo.pt/?p=2189 The impact of geographical context on willingness to pay for mobile data and change incentives to disclose personal information https://digi.chumbo.pt/the-impact-of-geographical-context-on-willingness-to-pay-for-mobile-data-and-change-incentives-to-disclose-personal-information/ https://digi.chumbo.pt/the-impact-of-geographical-context-on-willingness-to-pay-for-mobile-data-and-change-incentives-to-disclose-personal-information/#respond Fri, 07 Oct 2022 12:29:31 +0000 https://digi.chumbo.pt/?p=2186 https://digi.chumbo.pt/the-impact-of-geographical-context-on-willingness-to-pay-for-mobile-data-and-change-incentives-to-disclose-personal-information/feed/ 0 Consent Notices and Cognitive Cost https://digi.chumbo.pt/consent-notices-and-cognitive-cost/ https://digi.chumbo.pt/consent-notices-and-cognitive-cost/#respond Fri, 07 Oct 2022 12:27:05 +0000 https://digi.chumbo.pt/?p=2183 https://digi.chumbo.pt/consent-notices-and-cognitive-cost/feed/ 0 Video Killed the Radio Star? Online Music Videos and Recorded Music Sales https://digi.chumbo.pt/video-killed-the-radio-star-online-music-videos-and-recorded-music-sales/ https://digi.chumbo.pt/video-killed-the-radio-star-online-music-videos-and-recorded-music-sales/#respond Mon, 22 Jun 2020 19:08:53 +0000 https://digi.chumbo.pt/?p=2091 We study the heterogeneous effects of online video platforms on the sales volume and sales distribution of recorded music. Identification comes from two natural experiments in Germany. In 2009, virtually all music videos were blocked from YouTube as a result of a legal dispute. In 2013, the dedicated platform Vevo entered the market, making videos of a large number of artists available overnight. Our estimates suggest that restricting (enabling) access to online videos decreases (increases) recorded music sales on average by about 5%–10%. We show that the effect operates independently of the nature of video content, suggesting that user-generated content is as effective as official content. Moreover, we highlight heterogeneity in this effect: online music videos disproportionally benefit sales of new artists and sales of mainstream music.

]]> https://digi.chumbo.pt/video-killed-the-radio-star-online-music-videos-and-recorded-music-sales/feed/ 0 The Effect of Binge-Watching on the Subscription of Video on Demand: Results from Randomized Experiments https://digi.chumbo.pt/the-effect-of-binge-watching-on-the-subscription-of-video-on-demand-results-from-randomized-experiments/ https://digi.chumbo.pt/the-effect-of-binge-watching-on-the-subscription-of-video-on-demand-results-from-randomized-experiments/#respond Fri, 05 Jun 2020 10:01:52 +0000 https://digi.chumbo.pt/?p=2082 We analyze the outcomes of two randomized field experiments to study the effect of binge-watching on the subscription of Video-on-Demand (SVoD). In both cases, we off ered access to SVoD to a random set of households for several weeks and used another random set of households as a control group. In both cases, we and that the households that binge watch TV shows are less likely to pay for SVoD after these free trials. Our results suggest that binge-watchers deplete the content of interest to them very quickly, which reduces their short-term willingness to pay for SVoD. We also show that recommendation reminders aimed at widening the content preferences of households off set the negative e ffect of binge-watching, and lessen the concerns of binge-watchers with lack of content refresh. We discuss that these recommendation reminders may help content providers manage supply costs, which may otherwise become prohibitive with frequent updates to SVoD catalogs.

Key words : Binge-Watching, Subscription-based Video-on-Demand, Recommendation Reminders, Randomized Experiment

]]> https://digi.chumbo.pt/the-effect-of-binge-watching-on-the-subscription-of-video-on-demand-results-from-randomized-experiments/feed/ 0 From free to fee: The causal effect of free trials on online video game sales https://digi.chumbo.pt/from-free-to-fee-the-causal-effect-of-free-trials-on-online-video-game-sales/ Fri, 06 Sep 2019 09:18:40 +0000 https://digi.chumbo.pt/?p=2069 A wide range of companies in the digital industry, Netflix and Spotify among others, apply free trials for customer acquisition. There exists abundant research on the economic effectiveness of free trials for analog products and services. However, for digital products and services this topic has not sufficiently been researched. Using real-world observational data from the digital video game distribution company Steam, this study scrutinizes the causal effect of the company’s free trial scheme “Free Weekend” on customer purchases and streaming viewership. Further, factors moderating the effect of free trials on customer purchases are analyzed. Fixed effects regression models are employed to identify the proposed causal effects. This study finds that the presence of a free trial increases customer purchases in the subsequent week by 10.8% (p < .10). This effect disappears after the week subsequent to the free trial. None of the proposed factors moderating this relationship, game price and rating, are significant. Further, this study finds that the presence of a free trial increases the streaming viewership of a game on the streaming platform “Twitch” by 150.4% (p < .01) during the free trial and by 82.0% (p < .05) in the subsequent week. Again, this effect disappears after the week subsequent to the free trial. A conducted robustness check indicates limited robustness of the results obtained from the main fixed effects analysis of this study. This study underlines the importance of re-validating scientific findings and customary marketing knowledge stemming from past analog environments for digital products and services.

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