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Time for SVOD Services to Bin Binge-Watching?

Source https://videoweek.com/2022/02/17/time-for-svod-services-to-bin-binge-watching/ by: Niamh Carroll As the “on-demand” suggests, SVOD services are designed to allow viewers to watch TV how they want and when they want. With thousands of series at their fingertips, many viewers choose to “binge” watch content, consuming multiple episodes in one sitting. But research suggests that giving viewers exactly what they […]

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Digitization Can Support Publishers with Decision Making

“Digitization has made book publishing more efficient.” By: Christian Peukert Source: https://www.publishersweekly.com/pw/by-topic/columns-and-blogs/soapbox/article/88406-digitization-can-support-publishers-with-decision-making.html According to the “Global Book Publishers Market Report (2021 to 2030): Covid 19 Impact and Recovery,” worldwide sales of e-books are predicted to grow at a compound annual growth rate of 11.7% in the forecast period. This continues a trend that started in […]

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Binge Watching is Bad for Viewers and Business

Souce: https://indiaeducationdiary.in/binge-watching-is-bad-for-viewers-and-business/ by: iednewsdesk People looking forward to binge watching their favorite TV shows over the holidays could be surprised to find that it’s not only bad for streaming platforms, but also negatively impacts their personal viewing experience. Jeff Galak, associate professor of marketing at Carnegie Mellon University’s Tepper School of Business, has found that […]

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Algorithms vs Editors

New research examines the power — and limits — of AI on news story recommendations, by: Timothy Aeppel Source: https://medium.com/mit-initiative-on-the-digital-economy/algorithms-as-editors-2784f2c120dc Algorithms can be better than human editors at predicting what news stories people will read online — but the advantage has distinct limits and can lead readers to consume a less diverse mix of news. […]

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IE Tertulias Research Seminar

Miguel Godinho de Matos was invited to “IE Tertulias Research Seminar” on 28, February 2019 in IE Business School

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TiSEM Research Seminar

Miguel Godinho de Matos was invited to Tilburg Marketing – TiSEM Research Seminar, 20th of February 2019 in Tilburg University.

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Time-shifting not reducing consumption of live TV, ads watched

Source https://www.rapidtvnews.com/2019021255095/time-shifting-not-reducing-consumption-of-live-tv-ads-watched.html#axzz5fK8FkSLb By: Joseph O’Halloran A study by researchers at three universities in the US, Netherlands and Portugal has found that contrary to received wisdom, people with time-shift TV capability did not watch less live TV and they did not watch fewer advertisements. Moreover, the The Impact of Time Shifting on TV Consumption and Ad […]

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Time-shift TV doesn’t keep people from watching ads

Source: futurity.org/time-shift-tv-ads-1980882 By: Caitlin Kizielewicz In fact, the study finds that people watch slightly more TV overall than they did before having the technology, which allows people to watch TV shows they missed without presetting devices to record them. “Advertisers have been concerned that using time-shift TV would decrease the amount of time people spend […]

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DVRs aren’t the ad-killer everyone thinks

Nor do Tivo-type boxes reduce how much viewers watch live TV, a study found. By: S. Dent Source: https://www.engadget.com/2019-02-11-dvr-time-shifting-not-ad-killer.html Time-shifting set-top boxes from the likes of TiVo are often referred to as “ad-skipping technology,” but apparently that’s not quite the case. People that use the devices apparently watch the same number of ads that they […]

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Time-shift TV does not reduce amount of live TV, ads consumers watch

Source: https://scienmag.com/time-shift-tv-does-not-reduce-amount-of-live-tv-ads-consumers-watch/ By: Caitlin Kizielewicz Time-shift television, a technology that allows people to watch TV shows they missed without presetting devices to record content, is becoming more widely available, giving those with the feature the opportunity and flexibility to view previously aired programs. A new study looked at whether this technology has affected how people […]

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Coller MIS seminar 2019

Miguel Godinho de Matos was invited to present our work in the seminar of the MIS department, Coller School of Management (Tel Aviv University). The presentation will be on 22 of January 2019.

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