We study the heterogeneous effects of online video platforms on the sales volume and sales distribution of recorded music. Identification comes from two natural experiments in Germany. In 2009, virtually all music videos were blocked from YouTube as a result of a legal dispute. In 2013, the dedicated platform Vevo entered the market, making videos […]
We analyze the outcomes of two randomized field experiments to study the effect of binge-watching on the subscription of Video-on-Demand (SVoD). In both cases, we off ered access to SVoD to a random set of households for several weeks and used another random set of households as a control group. In both cases, we and that the households that binge watch TV shows are less likely to pay for SVoD after these free trials.
A wide range of companies in the digital industry, Netflix and Spotify among others, apply free trials for customer acquisition. There exists abundant research on the economic effectiveness of free trials for analog products and services. However, for digital products and services this topic has not sufficiently been researched. Using real-world observational data from the digital video game distribution company Steam, this study scrutinizes the causal effect of the company’s free trial scheme “Free Weekend” on customer purchases and streaming viewership.
Television operators are facing a greater and greater threat from streaming platforms. The fact that these services allow viewers to have more control over what they watch, when they watch it and where they watch it, has made them more attractive than traditional TV. The video-on-demand (VoD) platform developed by tv operators are a way to compete with streaming services such as Netflix and to keep their current customers engaged in their service ecosystem.
In this study, several variables were tested related to sportive success, team and competition quality and its’ local impact on sports pay TV subscriptions. Together with other variables considered relevant in previous studies of media consumption and sports, it was used a fixed effects model to calculate the magnitude of each treatment.
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