We study the heterogeneous effects of online video platforms on the sales volume and sales distribution of recorded music. Identification comes from two natural experiments in Germany. In 2009, virtually all music videos were blocked from YouTube as a result of a legal dispute. In 2013, the dedicated platform Vevo entered the market, making videos […]
We analyze the outcomes of two randomized field experiments to study the effect of binge-watching on the subscription of Video-on-Demand (SVoD). In both cases, we off ered access to SVoD to a random set of households for several weeks and used another random set of households as a control group. In both cases, we and that the households that binge watch TV shows are less likely to pay for SVoD after these free trials.
We study the effects of a self-regulation effort, orchestrated by the European Commission in 2016 and finalized in 2018, that aims to reduce advertising revenues for publishers of copyright infringing content. Data on the third-party HTTP requests made by a large number of piracy websites lets us observe the relations of the piracy and advertising industry over time. We compare these dynamics to a control group of non-advertising services which are not subject to the self-regulation.
In this proposal of a research agenda for cultural economics, we discuss the supply-side economics of the next wave of digital technological change.
We begin by arguing that digitization and internet-enabled platforms, together with automated licensing of user-generated content has substantially lowered the costs of individual-level cultural participation. We discuss how the dependence on advertising revenues may affect this dynamic and highlight some implications for the economics of copyright.
Recommender systems assign products to slots in ways that improve consumers’
experience when choosing what to buy. They usually lead to more sales, which increases
both consumer surplus and profit. However, firms may also choose which recommender
system to use to maximize profit.
In this paper we study the impact of time-shifting on TV consumption and ad viewership. We analyze the results of a field experiment in which a random sample of ”triple-play” households were given a set of premium TV channels broadcasting popular movies and TV shows without commercial breaks.
We partner with a major multinational telecommunications provider to analyze the effect of subscription video-on-demand (SVoD) services on digital piracy. For a period of 45 consecutive days, a group of randomly selected households who used BitTorrent in the past were gifted with a bundle of TV channels with movies and TV shows that could be streamed as in SVoD.
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