In this study, several variables were tested related to sportive success, team and competition quality and its’ local impact on sports pay TV subscriptions. Together with other variables considered relevant in previous studies of media consumption and sports, it was used a fixed effects model to calculate the magnitude of each treatment. It was concluded that the variables representing success didn’t generate new subscriptions in the city the football club plays. In relation to the team and competition quality variables, it was concluded that the presence of a team of a small city in the first division was the variable with the biggest impact. Still, losing sports broadcasting rights was the variable with the biggest impact in the analysis, which could represent a decrease of about 21.5% in the number of subscriptions.