– Digitization media consumption and consumer behavior

- Paper

The Impact of Time Shifting on TV Consumption and Ad Viewership

In this paper we study the impact of time-shifting on TV consumption and ad viewership. We analyze the results of a field experiment in which a random sample of ”triple-play” households were given a set of premium TV channels broadcasting popular movies and TV shows without commercial breaks.

  • Publication: Management Science (Forthcoming)
  • Authors: Rodrigo Belo, P.A. Ferreira, Miguel Godinho de Matos and Filipa Reis
  • Download: <a href="https://pubsonline.informs.org/doi/10.1287/mnsc.2018.3084">Pubs Online</a>
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