We study the heterogeneous effects of online video platforms on the sales volume and sales distribution of recorded music. Identification comes from two natural experiments in Germany. In 2009, virtually all music videos were blocked from YouTube as a result of a legal dispute. In 2013, the dedicated platform Vevo entered the market, making videos […]
A wide range of companies in the digital industry, Netflix and Spotify among others, apply free trials for customer acquisition. There exists abundant research on the economic effectiveness of free trials for analog products and services. However, for digital products and services this topic has not sufficiently been researched. Using real-world observational data from the digital video game distribution company Steam, this study scrutinizes the causal effect of the company’s free trial scheme “Free Weekend” on customer purchases and streaming viewership.
Television operators are facing a greater and greater threat from streaming platforms. The fact that these services allow viewers to have more control over what they watch, when they watch it and where they watch it, has made them more attractive than traditional TV. The video-on-demand (VoD) platform developed by tv operators are a way to compete with streaming services such as Netflix and to keep their current customers engaged in their service ecosystem.
In this study, several variables were tested related to sportive success, team and competition quality and its’ local impact on sports pay TV subscriptions. Together with other variables considered relevant in previous studies of media consumption and sports, it was used a fixed effects model to calculate the magnitude of each treatment.
Using data from a randomized experiment that results from a collaboration with a large Video on Demand platform, we examine the effect of online ratings on consumer behavior. In particular, we look at how consumers’ willingness to pay and subjective ratings are influenced by contrasting a decision environment where ratings exist against an environment where ratings are omitted.
In this dissertation, we use large datasets on the consumption of media and telecommunications by individuals and households for socio-economic and policy analysis. In three essays we tackle three different topics, the first with a stronger economic focus, the second with a stronger business focus, and the third with a policy focus: “the first essay […]
The thesis is comprised of three studies focusing on consumer switch, search and purchase behaviors. The first study, focusing on consumer switching decisions, investigates the impact of lock in shortening policies on both firm profits and consumer welfare. The later two studies focus on consumer search and purchase behaviors in a representative telecom service market […]
In this proposal of a research agenda for cultural economics, we discuss the supply-side economics of the next wave of digital technological change.
We begin by arguing that digitization and internet-enabled platforms, together with automated licensing of user-generated content has substantially lowered the costs of individual-level cultural participation. We discuss how the dependence on advertising revenues may affect this dynamic and highlight some implications for the economics of copyright.
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